A
PACKAGING
tANISHQ
Elevates your festive gifting experience
The project is a celebration of the auspicious Sade Teen Muhurat festival. Inspired by the goddess Lakshmi, this exquisite design captures the essence of wealth, prosperity, and good fortune. With intricate details and a touch of divine elegance, Mangalyam elevates the gifting experience.
Product
Year
2023
Packaging Design
Festival Saade Teen Muhurat is a special occasion in Hindu culture, representing three unique and favorable time slots i.e Gudi Padwa, Akshay Tritiya, Vijaya Dashami and Kartik Shukla Padyami. It is considered extremely auspicious to purchase gold during this time.
Festival
‘MANGALYAM’ is a fictional line of jewellery collection by Tanishq for which we have developed a packaging. It is a part of the Vedic wedding ceremony and is traditionally chanted by the groom as he ties the mangalsutra (sacred thread) around the bride's neck.
The structure draws inspiration Shri Yantra, a mystical diagram used in the Shri Vidya school of Hinduism. It resemble a pyramid, which is also associated with bringing good luck. When the box opens, the four sides fall out on four sides like the petals of a lotus. Lotus is a symbol of Goddess Lakshmi who is known to bring upon wealth and prosperity.
Laila Regular
Hatton Ultralight
Aa Bb Cc Dd Ee Ff Gg Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
अ आ इ ई उ ऊ ए ऐ ओ औ अं अः क, ख, ग, घ, च, छ, ज, झ, ट, ठ, ड, ढ, त, थ, द, ध, प, फ, ब, भ, म, य, र, ल, व, श, ष, स, ह, �ा, �, �ा
Primary
Secondary
मंगलम्
mangalyam
mangalyam
Hatton Ultralight
Aa Bb Cc Dd Ee Ff Gg Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Hatton Ultralight, known for its delicate and intricate design, would complement Tanishq's reputation for elegant and timeless jewelry.
Colors evokes a sense of luxury, tradition, and warmth.
#993120
#721524
#44441A
#F9BF66
Credits
Gargi Dixit, Divyanshi Sharma, Amogh Kulkarni, Aashna Chandra
