NISHANI

BRANDING

Jewelry that's as unique as you are

Creating a brand identity for a bold luxurious jewelry brand named ‘Nishani’, originating from Jaipur. The product range focuses majorly on creating jewelry with interchangeable links for multiple usages and various occasions. with women being the target audience and it emphasizes on versatility and personalization of the jewelry.

Product

Year

2024

Brand Identity

Modular jewelry for every mood

18-25 yr women

Fashion forward women

Middle and upper middle class

Active on social media

Target Audience

Innovative

Empowering

Warm

Inviting

Sophisticated

Tone of voice

Empower women to express their unique identities through innovative, customizable designs that celebrate their creativity and individuality.

Vision

Moodboard

This moodboard features bold, energetic, and vibrant color that exudes confidence and femininity. It creates a mood of excitement and youthfulness. As the brand originates from Jaipur, the hot pink resonates with both the city and feminity.

This aesthetic appeals to a young, fashion forward audience seeking bold and statement making jewellery pieces.

Adding two contrasting typographic elements to depict the mix-n-match nature of the brand.

This style emphasizes beautiful serifs glyphs, a neutral color palette with silver/gold foiling, and high-quality materials

Characteristics

Bold
Elegant Minimal Feminine Modern
Experimental

Wordmark

Symbol

Customized the typography inspired by the shape of link chain of the brand’s collection.
The arrangement of the lockup is done in such a way that the word mark not only takes the spotlight but at the same time the placement of the symbol builds a visual interest.
This design is perfectly aligned with the brand, ensuring it resonates with your target audience.

Your Story, Your Sparkle

Display

The Seasons

Aa Bb Cc Dd Ee Ff Gg Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

The Sessions font was chosen for its sleek lines and elegant serifs to evoke a sense of luxury and sophistication.

Montserrat

Secondary

Aa Bb Cc Dd Ee Ff Gg Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Montserrat's clean lines and modern aesthetic served as the perfect secondary font for its versatility and ability to enhance readability across various design elements.